Where’s Your Lipstick? A question. A legacy. A quiet revolution.
Our Mission
To help women and girls show up with confidence, care, and a sense of legacy.
Our Vision
A generation of women and girls who know their worth and show up for themselves.
What Is WYL?
WYL stands for Where’s Your Lipstick? Words Maria’s mother used to say when she saw her. It wasn’t just about makeup. It was her way of saying:
Take a moment for yourself.
Show the world you care.
Look in the mirror and recognize yourself.
WYL reclaims that tradition not just for grown women, but for the next generation of girls who are still learning how to believe in themselves.
What We Do
WYL is part tribute, part toolkit. It’s a growing initiative designed to support:
- Young girls starting in middle school who are navigating self-image, confidence, and identity
- Mothers and mentors who want to pass down strength, style, and wisdom
- Women of all ages reclaiming their voice and presence after being silenced or overlooked
We plan to develop:
- Confidence kits for teen girls
- WYL Signature Lip Collection inspired by boldness, softness, and heritage
- Workshops & circles for schools, mother-daughter events, and community groups
- Wearable affirmations—tees, pins, stickers—that ask one simple question:
Where’s Your Lipstick?
Why It Matters
Too many girls stop seeing their own beauty by the time they’re twelve.
Too many women forget how to take care of themselves while caring for everyone else.
Too many of us need to be reminded of what we carry.
WYL is not just a brand. It’s a mirror. It’s a legacy. It’s a way back to ourselves.
Our Signature Message
Act as if.
Wear the crown they can’t see.
And if you’re wondering what’s missing ask yourself:
Where’s Your Lipstick?
Partner With Us
We’re looking to connect with:
- Middle and high schools for girl empowerment programs
- Youth mentors, counselors, and women’s groups
- Mothers, aunties, grandmothers who want to leave more than money. They want to leave a message.
Path 80 closes that gap.
This is not case management. It’s not job placement. It’s real-world guidance for people who are ready to reflect, rebuild, and rise.
Let’s Work Together
Whether you’re an individual needing a fresh start, a nonprofit seeking deeper community impact, or a college building future-ready pathways—Path 80 is here to connect the dots.
📍Based in Hampton, Virginia, serving the Peninsula and beyond.
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